Wednesday, 16 March 2016

Week 9: Type Arrangement (Letter 2/2)

16.03.2016 (Week 9)
Wan Mohamad Zaffuan Bin Wan Mohamad Zin (300405317)
Typography

Lecture

Last week, Mr Vinod began our class by giving us a brief introduction of our next task which is (The Booklet). Besides that, he gave us the general feedback for our work for the previous week and then moved on to presenting another lecture on type arrangement conventions. After the lecturer session we gathered around and shared our letter drafts from the previous week and got out feedback.

Instructions

In this task, you will write (type) a single page love letter to your beloved who has been abroad for the last 6 months. The year is 1986, the world wide web or internet isn’t yet available to the masses, however the desktop computer has been invented. Letters are still a popular means to send and receive news. As, such it has been your practice to write one letter a week on your new desktop computer, print it, seal it in an envelop and post it to your beloved. This single page letter must be written sensibly and sensitively.
Your task is to use Adobe Illustrator to format this letter in a classical letter writing format (in the days of old) – when letter writing was done by hand – using a suitable font (or a combination of fonts), and appropriate margins, alignment, point size, leading and line length.
You will be required to print two copies; one without creases or folds, the other for postage. The letter for posting will require an envelop, as such thought must be put into the writing of the address on the envelop. You will post this letter to yourself, and you will bring this letter to class for submission and discussion. You will as always document all the processes, drafts and the final results on your eportfolio.
Process
  
 
 
By using this two picture, it helps me to choose the combination for my love letter.

The next step of process before final work

 








My Final Work



The fonts that I have chosen to construct this very love letter is mainly using a serif font that shows an olden looking typeface known as Goodfish. I have also decided to use the font ChoppinScript to enhance the first word of the letter to give it an old story book look where the first letter is something cursive and stylish. I have also decided to use Goudy Old Style font to create a finishing for the poem within the love letter to give it an enhanced and outstanding look to the whole letter.


Reflection

Experience

Constructing the letter gave me insights towards the 80's feel where couples send countless love letters to each other through the years expecting to receive a letter back within weeks. Being affectionate is one thing, the patience to create a letter and sending whilst receiving is a task our ancestors are patient about.

Observation

While creating this letter, I realize our ancestors took all the time to construct a letter word by word in utmost precision and at the same time thoughtful. Whereas we of the modern generation only rely on instant messaging which can be done within our fingertips and a messaging device.

Findings

Through the classes, I noticed I am quite prone to sticking to my old progress and continuing it to perfection. I realize I needed a boost and tried to think out of the box in constructing my letter for this class. Thus, giving me the idea on making it better by putting a poem in a love letter.

Feedback:

Wednesday, 9 March 2016

Week 8: Type of Arrangement (Draft Love Letter)

09.03.2016 (Week 8)
Wan Mohamad Zaffuan B. Wan Mohamad Zin (300405317)
Typography


Lecture

Need to do research for the task and come up with 3 typographically designed options that more or less adhere to the letter writing conventions. We need to do love letter to our love one with 3 different type of arrangement. Mr. Vinod thought us about the type of arrangement that related with love letter. Basically, we need to write personal love letter to our love one.

Things to concern yourself with:
• letter content (1pg or lesser)
• format (margins)
• choice of font, or font combinations
• 3 options

Instructions
In this task, you will write (type) a single page love letter to your beloved who has been abroad for the last 6 months. The year is 1986, the world wide web or internet isn’t yet available to the masses, however the desktop computer has been invented. Letters are still a popular means to send and receive news. As, such it has been your practice to write one letter a week on your new desktop computer, print it, seal it in an envelop and post it to your beloved. This single page letter must be written sensibly and sensitively.
Your task is to use Adobe Illustrator to format this letter in a classical letter writing format (in the days of old) – when letter writing was done by hand – using a suitable font (or a combination of fonts), and appropriate margins, alignment, point size, leading and line length.
You will be required to print two copies; one without creases or folds, the other for postage. The letter for posting will require an envelop, as such thought must be put into the writing of the address on the envelop. You will post this letter to yourself, and you will bring this letter to class for submission and discussion. You will as always document all the processes, drafts and the final results on your eportfolio.
old-letter Alice-Jackson-StuartkfkhWIb Palmer_Method_sampleRoyal letter 
Above: Classical letter samples
Marking Criteria: Lorem Ipsum…

Research






Process



The 3 Options


Option 1
(Nella Sue Demo Font)



Option 2
(Nero D'Avola Font)


Option 3
(Miriam Fixed Regular Font)
Reflection
Experience
It's not easy to come out an idea to create love letter because I never proposed my girlfriends with love letter. Furthermore, I have to come out with 3 option of love letter which make me more headache to choose the design that suitable for the letter. So I take it as my first time of doing it.
Observation
I have observe that this love letter is not easy to do if i have no heart towards her. It is important to have sincerity for each other. I have to use my feeling towards her by doing this love letter. I also have to design it by knowing her interest and favoritism.
Findings
Before I doing this task, I imagine in my mind "how to tackle her heart?'. I also imagine how to design it by using her favoritism and interest such as flower, colour, and her favorite fonts. By knowing her favorite fonts, I try to create 3 options. This kind of letter will help me in future. Typography help me a lot in-terms of design.
Feedback:

Wednesday, 2 March 2016

Week 7: Type Expression on Illustrator (Copy Driven Ad)

02.03.2016 (Week 7)
Wan Mohamad Zaffuan (300405317)
Typography

Lecture

This week class started out with Mr.Vinod giving us a general feedback on what he thought of our work last week. We skipped the sharing session and move straight on lecture session. Mr Vinod thought us on the conventions of font size and paragraph arrangements. Furthermore, he thought us of using adobe illustrator with more efficiency.


Instructions: 
Task 2 (10%): Ad Expression
You are required in this task to express the headline for a black and white advertisement for Tiger Balm. The ad must express through the chosen font and arrangement, the inherent meaning of the words in context of the Ad. To read more, click here. 

Progress



 Since, Mr. Vinod want me to change by removing the fire, I come across to remove the fire and make the headline more bigger. So that, the headline will be 70% and the others will be 30%.


 This is my progress before I make my final production.


I remove the fire and make the headline become more bigger. Moreover, I make the word 'Heat' become white because to show that feel of the heat. I put the product beside the word 'The' to show that when using the product, we can feel the heat. Furthermore, the logo of Tiger Balm at the top of the headline because to highlight the product.

This is my final production.


Reflection

Experience

I feel happy that I can do this kind of Advertising. However, to complete this final production, I don't feel stress because I already find the process to do it and I already started a week ago.

Observation

Mr. Vinod give two weeks to complete this task therefore I take my own time to change the design that he want. Moreover, i have the time to learn more and do it well.

Findings

After I completing this task, I hope I can get a good feedback from my classmate and also from Mr.Vinod in order to improve my skills and work. So that I can do well for upcoming assignment.

Feedback: