Week 7: Type Expression on Illustrator (Copy Driven Ad)

02.03.2016 (Week 7)
Wan Mohamad Zaffuan (300405317)
Typography

Lecture

This week class started out with Mr.Vinod giving us a general feedback on what he thought of our work last week. We skipped the sharing session and move straight on lecture session. Mr Vinod thought us on the conventions of font size and paragraph arrangements. Furthermore, he thought us of using adobe illustrator with more efficiency.

Instructions: 

Task 2 (10%): Ad Expression
You are required in this task to express the headline for a black and white advertisement for Tiger Balm. The ad must express through the chosen font and arrangement, the inherent meaning of the words in context of the Ad. To read more, click here. 

Progress

 Since, Mr. Vinod want me to change by removing the fire, I come across to remove the fire and make the headline more bigger. So that, the headline will be 70% and the others will be 30%.

 This is my progress before I make my final production.

I remove the fire and make the headline become more bigger. Moreover, I make the word 'Heat' become white because to show that feel of the heat. I put the product beside the word 'The' to show that when using the product, we can feel the heat. Furthermore, the logo of Tiger Balm at the top of the headline because to highlight the product.

This is my final production.

Reflection

Experience

I feel happy that I can do this kind of Advertising. However, to complete this final production, I don't feel stress because I already find the process to do it and I already started a week ago.

Observation

Mr. Vinod give two weeks to complete this task therefore I take my own time to change the design that he want. Moreover, i have the time to learn more and do it well.

Findings

After I completing this task, I hope I can get a good feedback from my classmate and also from Mr.Vinod in order to improve my skills and work. So that I can do well for upcoming assignment.

Feedback: