Wan Mohamad Zaffuan B.Wan Mohamad Zin (300405317)
Typography
Lecture
We began our class with sharing our works among the classmates. After that, Mr Vinod want us to share ideas among each other about the Tiger Balm ads.
Task 2 (10%): Ad Expression
You are required in this task to express the headline for a black and white advertisement for Tiger Balm. The ad must express through the chosen font and arrangement, the inherent meaning of the words in context of the Ad.
The copy for the Ad is as follows:
Headline: FEEL THE HEAT!
Copy: Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles.
Logo & Product:
You may use minor graphical elements like lines or dots (if relevant or needed) to aid in the expression of the headline. This is not a visually driven Ad, so do not give undue attention to the product or logo, emphasis is on the headline and copy.
Black and white Press Ad.
Newspaper: TheSun
Size: 128mm (width) x 178mm (height)
Outline around Ad: 0.5 pt stroke width
Marking Criteria: Your work will be judged on whether you have been able to express the meaning or action of the headline through your designs. The designed headline in the type expression task must showcase sensitivity and creativity in the choice of font, its arrangement, its relevancy and its suitability in context of the Ad. It must reflect and enhance the inherent meaning of the headline. You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the eportfolio and your in-class process work.
Process
These are the research references that I have done
These are the process of designing the fonts
The first examples
The ad arrangement above is based on 2 fonts that I have chosen which is the Baskerville Old Face font and the Cheap Fire Font. The reason why I have chosen these fonts is due to their similarities as a font family which derives from being serif fonts which I believe gives a strong impact to the ad. The words "Feel The" is based on the Baskerville Old Face Font by not being overpowered by the "Heat" Font created using the Cheap Fire font through having longer and sharper Serifs. Whereas the "Heat" font utilizes a font that has fire effects on it to show heat followed by the image of the Tiger Balm itself beside it to give it a nice finishing to the artwork. Description and Logo were added to give the finishing touches as well. Also the "The" word is arranged as such to act as a bridge between Feel and Heat as they are the main words of the phrase.
The second examples
The ad above is based off a San-Serif font named SadFilms-Regular with additional application of vectorized fire effects to compliment the mood and feel. The arrangement is as such is to centralize the Feel and the Heat words in between together with the image provided. Thus, giving the feeling of heat around the text. The artwork is finished with text description and a logo on top.
Reflection
Experience
The experience I have gained are the research knowledge on where and what to look for especially when I am dealing with fonts that requires you to express it using the elements needed to enhance the look and feel. I have also learned how to arrange my words and images as such to tasteful viewing.
Observation
Through my observation on the advertisements that Tiger Balm has. I couldn't find much ads that are close to commercialized ads as they have used known athletes to create their ads but they may as well be unoffical posts by strangers doing their assignment on Tiger Balm as well.
Findings
Through few researches online, I managed to dig up quite a number of interesting artworks based on typography that i can apply to my artwork. There were font arrangements and graphic advertisement posters that are useful to my research. Thus, Creating my 2 artworks out of fonts I have found online and existing fonts as well.
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