Week 5: Type Expression on Illustrator

17.02.2016 (Week 5)
Wan Mohamad Zaffuan B. Wan Mohamad Zin (300405317)
Typography


Lecture

Last week we were on our online class because of Chinese New Year. So Mr. Vinod want us to do the 4 type of expression by using San Serif, Serif and Script on Illustrator.

Instructions: 

Type expression (20%)

Task 1 (10%): Single Word Expression
Identify 4 words that describe you. You will then express typographically the meaning of these words without the aid of a visual. You are only allowed to manipulate the type to express the inherent meaning of the chosen words.

Draw two 7cm squares on an A4 graph paper using a pencil. Ensure the boxes are centered vertically and horizontally in the A4 paper. Do the same for two other sheets of paper to obtain 4 squares in total.

Draw and express you respective words. Upon approval digitize your artworks using Adobe Illustrator and print them out. Update your eportfolio throughout the task and ensure every aspect of the process is documented methodically. 

Marking criteria: Your work will be judged on whether you have been able to capture the meaning or action of the chosen words through your designs. The designed words in the type expression task must showcase sensitivity in balance, proportion and composition. It must reflect the inherent meanings of the words. You will be judged on whether you have demonstrated critical thinking and exploration. This evidence must be visible in your postings in the eportfolio and your in-class process work. 

Process

  This 4 type expression were my first process by using A4 graph paper.

The font used is a Serif type that I have chosen to represent the strength of leadrship in this typo design. The image depicts a Leader, strong and responsible in carrying the team towards achieving designated goals.

This font used is a San Serif font which shows strength and fitness as well as dynamic outlook. The tyo design shows the letter 'y' kicking the letter 'o' into the hole which strongly represent football which is well known sport.

This font design is based on a Script font. The typo design depicts the word 'Lazy' laying down at the bottom of the box. This represents the laziness of the word itself as well as the relaxed font instead of the usual straight and clean fonts. The letter 'y' is also separated from the word to show that it is slacking form joining up with the team to from the word Lazy.

This font design is based on a cursive serif font. The layout of the typo design is based on the productivity in size that represents growth in any production line and wealth. Thus having it going upwards and growing bigger up the food chain.

Reflection:

Experience

This is my first experience by doing this work. This helps me a lot in my business especially marketing and advertising. It helps me to think outside the box. Make me become more creative.

Observation

I realized that I started know how to use the Illustrator more creatively and well. I need to improve my design become more unique and simple.

Findings

I find that this subject teach me how to become a good designer. Maybe, i will be on of it one day. Moreover, its help me to think how to market and advertise my product more creatively and effectively. The more i learn this subject, the more creative I will be.

Feedback:

The word 'Leader' was awsome that shows the meaning of the word. However, the word 'Productive have to improve which the letter 'V' more clearer and bigger. The word 'Lazy' should follow the first process rather than the final process because the final one is complicated.